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Orbital's marketing strategy has been to actively participate in
the commercialisation process to reduce risk and advance the rate
of adoption of its technology in all target markets. As part of
this strategy, Orbital has formed joint ventures and strategic alliances
with established industrial groups.
Application engineering for direct injection
(DI) and port fuel injection (PFI) can be provided by Orbital, whilst
system supply is handled through various vendors including our joint
venture company with Siemens VDO, Synerject, and UCAL in the Indian
market.
Following initial establishment as a manufacturing
company, Synerject
was expanded to include the provision of applications engineering
and industrialisation services to the non-automotive market. In
recent times others have been granted rights to manufacture and
supply certain components for Orbital's OCP direct injection fuel
system including UCAL for the Indian motorcycle and 3-wheeler market.
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